Carrying out complex marketing and communication tasks related to the implementation of the call for proposals projects, conducting awareness-raising campaigns:
- developing a marketing strategy and communication plan
- Implementation of ATL and BTL campaigns
- PR and press communication, content development
- organising events, presentations and programmes
- design and production of advertising and information materials
Public awareness-raising is essentially the promotion of the motivations and good practice of the project to the local population, with the aim of ensuring that the aspects of the "big investment" are taken on board by the local population and taken into account and applied when planning and implementing their own small investments on a household scale. When a municipality uses the funds it has received to implement an energy development project, one of the aims of which is to increase the proportion of renewable energy use in the municipality, the municipality should set a good example in motivating and educating the population to consider their own development options in terms of both saving and environmental awareness (e.g. replacing all tungsten filament bulbs with LED bulbs, purchasing energy efficient household appliances when replacements are inevitable, etc.)